Soorty, a Pakistan-based vertical denim manufacturing company announced the launch of Soorty Organic Cotton Initiative, in partnership with WWF-Pakistan, and the Department of Agriculture Extension, Balochistan, based on a program that brings organic farming practices and a better way of life to farmers in the Balochistan region of Pakistan.
“SOCI goes beyond just cultivating organic cotton,” said Asad Soorty, Director Soorty. “SOCI is about uplifting the farming families of this deprived region through higher income, better schooling and access to professional health services. This is our first foray into farming, and we’re excited by the possibilities in front of us.” The project’s first mission centers on the Nall region of Balochistan’s Khuzdar district, situated south of the provincial capital of Quetta City.
Currently, Pakistan makes up just 0.17 percent of the world’s organic cotton. Organic farming initiatives in the Balochistan region are also a point of focus for Artistic Milliners, which launched its own Milliner Cotton Initiative in the Rahim Yar Khan district last year.